About Urbox

Urbox is a pioneering platform that provides comprehensive digital gifting and loyalty point solutions for businesses through seamless API integration. To date, Urbox has partnered with over 200 brands and a network of 15,000 online and offline stores. Its diverse clientele primarily spans key sectors, including aviation, banking, FMCG (Fast-Moving Consumer Goods), insurance, and real estate.

Recipients can instantly receive digital gifts directly on their mobile devices, which can be seamlessly redeemed at both physical and online retail locations. Ultimately, UrBox fully automates the end-to-end gifting experience, ensuring a frictionless and efficient process for brands, gift merchants, and end consumers alike.

In the local market, UrBox stands out as the exclusive digital gifting platform operating on a SaaS model, providing APIs to seamlessly and automatically connect brands with gift suppliers and merchants.

Challenges

From the very beginning, Urbox strategically decided to leverage AWS services to optimize its business operations and ensure maximum efficiency. As a unique digital enterprise operating on a SaaS model and providing APIs to automate the connection between brands and gift suppliers/merchants, Urbox harbored strong growth ambitions from the start. This required the company to devise architectural models that perfectly aligned with its management and operational frameworks.

Key objectives to address included:

• Developing an architectural model suitable for the enterprise’s core system.
• Identifying the appropriate services for seamless management and operations on AWS.
• Determining optimal deployment methods and strategies for operational cost optimization.

Solutions

Following a thorough research phase, Urbox decided to deploy its entire infrastructure on AWS. Urbox utilizes a comprehensive suite of AWS Managed Services for its operations and management, including EKS, RDS, ElastiCache, ELB, S3, and CloudFront. As a result, the system operates with high stability and fully automates the deployment process through DevOps practices. Users are relieved of the burdens of server management, patching, backups, and service configuration; they simply utilize the platform and pay only for the specific services they consume.

Furthermore, Urbox has implemented key features such as auto-scaling, right-sizing, right-pricing, and right-architecting. These capabilities enable automatic scaling to accommodate business demands during peak seasons, while automated deployment ensures optimal cost efficiency for the enterprise.

Benefits

• Stable system performance with low latency, robust security, and guaranteed high availability.
• Up to 70% cost savings on system installation and maintenance.
• Significant reduction in infrastructure costs by eliminating the need for heavy initial investments, alongside decreased personnel expenses for system management.
• Flexible scalability perfectly aligned with actual usage demands.